Popularity is a proprietary KPI that provides you with an overview of how popular a POI is over time.
During an experience, people tend to share digital content of various forms (videos, photos, stories) through ad-hoc channels, generally identifiable with social media... but not necessarily limited to the latter. The analysis of all this information makes it possible to determine an estimate of how popular a certain POI has been, with reference to a specific time window. this is where the Popularity KPI comes into play: a proprietary score (with an uncapped range) that measures the level of popularity of the POI.
Behind this score, there is an evaluation and data processing pipeline that feeds a proprietary algorithm that takes into consideration multiple attributes such as the number of geo-localised reviews and social media content. Each of these attributes is weighted, with the aim of estimating a final score that takes into consideration both the quantity of contents, but also how the latter are distributed in a specific time frame.
You can find the Popularity KPI in the following products and services:
- POI Data-Pack: popularity value referring to a single POI, which can be: calculated in the last 12 months if a basic package consisting of Core & Rich Attributes is configured; calculated as a trend over a custom time window if the Popularity Trend add-on package is requested.