LGBTQ+ is a proprietary KPI that provides you with the perception of LGBTQ+ inclusion.
Inclusivity is becoming an increasingly central theme within today's society and, as such, it is important to know which destinations are LGBTQ+ friendly. this is where the LGBTQ+ KPI comes in: a proprietary score (with a valid range from 1 to 100) that measures the level of perception of LGBTQ+ inclusion.
Behind this score, there is an evaluation and data processing pipeline that feeds a proprietary algorithm that takes into consideration multiple attributes of the online content at territorial level. Each of these attributes is weighted, with the aim of estimating a final score.
Based on the final score, 5 different types of inclusiveness can be determined:
PLACEHOLDER_LGTBQ+.PNG
You can find the LGBTQ+ KPI in the following products and services:
- Data Appeal Studio: the LGBTQ+ value will refer to the destination you are observing, with the possibility of making comparisons that will help you identify an analysis trend